Edited by Emilie Martin

It's no surprise that in 2024, the main theme that we're going to see is how to manage SEO in an AI landscape. Crystal shares her top SEO tips to navigate this.

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Hi, my name is Crystal Carter. I'm the Head of SEO Communications at Wix, and today I'm going to talk to you about SEO tips for 2024.

Anybody who's been paying attention to the SEO space, to the tech space, to the world at large has probably noticed that AI has been on the top of everyone's minds in the last sort of 18 months or so.

So it's no surprise that in 2024 the main theme that we're going to see is lots of reasons and lots of ways to manage SEO in an AI landscape. I think that this is something that we're going to see coming to more maturity this year because, in 2022, it was kind of storming. We had lots of new ideas from AI.

It's been in the landscape for a while, but in 2022, it became much more mainstream and much more available to most people, and so has become a lot more of a hot topic for lots of marketers, and people were figuring out what we can do and how we can manage that.

In 2023, we started seeing AI becoming more commonplace and becoming something that was integrated into lots of tools that we use really regularly and becoming something that both customers and marketers expect to see in their day-to-day work.

And I think in 2024, we're going from a storming area to a norming and now to performing. So we're going to see lots of marketers who are really savvy with some of these SEO tools and who are doing some really sophisticated things with these AI SEO tools, and I think that it's going to change the way that we manage SEO.

So here are my tips and my predictions for this new landscape:

So, first of all, we're going to see a lot more AI content optimization strategies, and they're going to be mostly around bulk publishing. Bulk publishing was something that was previously something that bigger content teams were able to do, and smaller content teams maybe didn't have as much facility or resources to do. But pretty much everyone has the ability to do that now.

So as well as being able to bulk publish, people are going to need more strategies for how they bulk publish and how they create new content at scale. This will also mean that people will need to learn how to update at scale, because if you're able to publish 20 articles at once, you're also going to need to be able to optimize those articles at once and make sure that you're optimizing all of your links and all of your keywords and all of that stuff so that it all works really well together.

So building those skills will be something that you should think about. But within that, my top tip for that is to learn how to balance bulk content creation and optimization with differentiation because while you're going to be able to create content, try not to make it just copy-and- paste, cookie-cutter content. You want to make sure that you are still emphasizing the differentiation that's really important for SEO and for SEO to perform in the SERP.